|
We've all heard the cliché: You never get a second
chance to make a first impression.
At Inland Media we know that a single, shot-gun approach
to marketing and advertising is not going to bear fruit.
So, what does this mean? A well balanced, targeted,
specific plan of attack is required if you want to make
headway, its that simple. We utilize both brick and
mortar advertising techniques, as well as web mediums
where they make sense. Below are some things to think
about, so when you are ready to shake up your market and
grow your company, give us a call and we'll talk.
Corporate Branding
A professional logo is step one in branding your company
in the marketplace. This is a simple and effective way
for you to present to your company.
Corporate Identity Collateral
Any successful company would never do business without
professional corporate materials. As a small business
owner,
this is even more important in your journey. You suite
of business correspondence and materials should include:
-
Letterhead, Envelopes, Business Cards
-
Specialty & Bulk Envelopes
-
Business Cards
-
Checks & Deposit Slips
-
Invoices & Contracts
-
Purchase Orders
-
Custom Forms
Marketing Plans
Your marketing plan must be strategic, tactical and
specifically tailored to the unique needs of your
business. Inland Media can develop a plan just for you
that factors in market dynamics, demographics, research,
facts, figures and overall objectives, all of which tell
us where to position you in the marketplace, while at
the same time protecting your advertising dollars so
that your return on investment is clear.
Corporate Information Dissemination
Whether your company is public or private, It's
important in today's business climate to publish
accurate and compelling corporate information materials,
all of which should be made available to potential
customers and the general public.
Sales Materials
Sometimes you can't meet with potential clients. That's
why having effective sales materials for your sales team
is so vitally important. We can custom tailor sales
materials that will enhance the sales experience for
your clients, as well as improve overall sales for your
staff.
Postcards for Direct Mail
Sometime email just doesn't cut the mustard. With direct
mail pieces you can grab the attention of your target
audience using cleverly crafted postcards that will
demand attention.
Direct Mail Mailing List
Don't you wish you knew who to contact? We can assist
you in creating mailing lists which can be used in both
email and hard print mailing campaigns.
PowerPoint® Presentations
Using the ever popular Microsoft PowerPoint® we can
craft a compelling presentation for your staff. Whether
briefing co-workers on a project, launching a new
product or just closing a deal, you can't afford to lose
somebody's attention.
Lead Generation
Staying in the forefront of a consumers mind requires
consistent, targeted and strategic advertising, which is
essential to the growth of any business. It's not
surprising then that most successful businesses focus a
major portion of their marketing dollars on advertising
with lead generation in mind. Inland Media can craft
creative ways create leads and further company growth.
LogoMadness™
If it can be made, it can be branded,
Inland Media can customize just about anything with your
logo, website address or other company information!
We call this LogoMadness™ - Why? Because branding is
about recognition and we are mad over making your
company, its products and services, a household name.
Using your visual identity or web address is a great way
to keep your name in front of current customers, while
promoting your business to potential clients.
LogoMadness™ helps build customer loyalty, improve
employee moral, create and foster awareness, generate
new leads and keep you fresh in the minds of the people
that matter most.
Call us today and ask how our LogoMadness™ campaigns can
help your company become a recognized company in your
market.
Media Relations
Media coverage creates instant awareness with both
current customer and potential clients. Building
credibility and curiosity among consumers is key in
creating a stir in the market. Very simply, It’s a great
way to get positive exposure for your business and reach
the masses effectively and inexpensively.
While not guaranteed, If you have a compelling story we
can most likely get media coverage for your company.
Distribution and Tracking
Through our strategic partner (PR Newswire) – Inland
Media offers broad distribution and tracking service for
all media releases. PR Newswire is the world leader in
text and multi-media news distribution, reaching more
than 135 countries in more than 30 languages.
Complimentary monitoring is available with each news
release. Ask for details.
Local, State and National Media Distribution. PR
Newswire offers comprehensive, customized distribution
to media outlets on a local, state and national basis.
You can reach editors at major daily newspapers and
weekly publications in your hometown or throughout the
country,
Internet & Online Distribution
U.S. domestic PR Newswire news lines automatically
include distribution to 3,600 of the world's most widely
accessed Web sites, databases and online services at no
additional charge.
Industry Trade Distribution
When a news release is distributed via any U.S. domestic
news line, additional distribution to trade media
outlets is automatically included at no additional cost.
PR Newswire editors review each release then select all
relevant trade publication categories.
Complimentary Monitoring with Each Distribution
PR Newswire provides complimentary monitoring and
tracking for every news release. Custom tailored
tracking that provides more comprehensive monitoring is
available at additional cost.
|